20 Jan ANOTHER VARIANT OF XJ SERIES INTRODUCED
Port Dickson, 20 January 2013 – Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) introduced an additional variant to the XJ series, the Yamaha XJ6 (naked) – a 4 stroke, 600 cc liquid cooled, in-line 4 cylinder engine with fuel injection motorcycle, today at the Thistle Port Dickson Resort.
“The motorcycle industry expanded significantly with about 10% growth in 2012 to reach an estimated 600,000 units as compared to the demand of 540,000 units in 2011. In terms of capacity segmentation, the 251 cc and above category or the big bike market accounted approximately 1.6% in 2012 or a size of 9,500 units. This is an increase of 57% over year 2011. In short, the motorcycle industry is currently experiencing a “boom” in big bike sales” said Mr C.H. Ng, Managing Director of Hong Leong Yamaha Motor.
“The Yamaha XJ6 is a bike that sets the standard in the middle sports class. With new bodywork and enhanced features for 2013, the XJ6 is one popular bike, because it combines outstanding all-round performance with easy handling and sharp looks” added Mr Ng.
The new XJ6 is priced at RM 38,500 (excluding road tax, insurance and number plate) and is available at selected authorised Yamaha dealerships nationwide with a colour choice of White or Race Blu.
The introduction of an additional variant of the XJ series will offer customers a wider choice to match their discerning lifestyle and riding preferences, whether in city traffic or in the scenic country open roads.
HLYM is targeting an annual sales volume of 1,000 units for both the XJ6 and the XJ6 Diversion.