HLYM celebrates 40th Year Anniversary – “Our Bond, Our Success”

HLYM celebrates 40th Year Anniversary – “Our Bond, Our Success”

HLYM celebrates 40th Year Anniversary – “Our Bond, Our Success”

Genting Highlands, 27th January 2019 – Hong Leong Yamaha Motor (“HLYM”) celebrated the 40th anniversary of the ongoing joint venture between Hong Leong Industries Berhad (“HLI”) and Yamaha Motor Co. Ltd. Japan (“YMC”), and is set to introduce 13 new models and organize a series of events throughout the year.

Dato’ Jim Khor, Managing Director of HLYM, showed appreciation in his opening address by recognising the camaraderie which existed between the business partners during the event attended by representatives of its dealership network, media, vendors, and YMC senior management team. “Our bond, Our Success”, was the key-takeaway from his speech underlying close cooperation and trust that exists between the parties.

“In our business, we shall never stay complacent and stagnant. We should not ignore the market changes that affect our business,” said Dato’ Jim Khor, adding that “The 1C3S concept, where customers are always put first and foremost, will lead the differentiation in our quest towards superior after-sales service support and customer- focused user experience”

Also speaking at the event was Mr. Takuya Kinoshita, Executive Officer, Chief General Manager of Motorcycle Operations, YMC who praised the commitment and hard work of HLYM, its dealers and business partners for making Yamaha the household name in the Malaysian motorcycle industry.

Dato’ Jim Khor led the panel consisting of Datuk Kwek Leng San (President and CEO of Hong Leong Manufacturing Group), Mr. Makoto Shimamoto (Senior Executive Officer and Director, Yamaha Motor Co. Ltd, Japan), Mr. Takuya Kinoshita (Executive Officer, Chief General Manager of Motorcycle Operations, Yamaha Motor Co. Ltd, Japan) and Mr. Wee Hong (Chairman of the Malaysian Motorcycle & Scooter Dealer’s Association) on stage to launch the momentous HLYM 40th year anniversary logo.

The launch will be a symbolic landmark to kick start 2019 along with all the events to celebrate this auspicious 40th year milestone.

Adding flair to the event was the introduction of a new model, the YZF-R25, which is scheduled for arrival in March 2019; the R25 will come in 2 sporty colours – Matt Red and Metallic Blue, with prices to be revealed soon and boasting the following highlights:

  • –  New inverted front forks, improving fork rigidity for sporty front-end feel
  • –  Updated digital multi-function LCD instrument panel
  • –  Aerodynamic and refined YZR-M1 Inspired look
  • –  Aggressive new YZF-R1 inspired face
  • –  YZF-R1 inspired dual LED Headlights that enhances both visibility and illumination with minimal power draw
  • –  Featuring 3 in 1 main switch design inspired by Big Bikes
  • –  New hazard lights for added safety

– END-

Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)(Co. no:46829-P), a company incorporated in Malaysia in 1979, is a joint venture between Hong Leong Industries Bhd and Yamaha Motor Co., Ltd , Japan. Hong Leong Industries Bhd., holds majority equity interest in HLYM, is part of a well diversified conglomerate, Hong Leong Group of Companies, Malaysia. HLYM was appointed official franchise holder for CKD and CBU Yamaha motorcycles in Malaysia since 1979. It rolled out its first CKD Yamaha street model, RX100 at the Shah Alam plant.

For further information, please visit https://www.yamaha-motor.com.my or contact:


About Hong Leong Yamaha Motor Sdn. Bhd.


Lee Chan Wee
Marketing Manager
Tel: 03-6157 7011 ext 6632
Email: cwlee@yamaha-motor.com.my

No Comments

Post A Comment