08 Jun LAUNCH OF THE 20TH YAMAHA BALIK KAMPUNG ROAD SAFETY CAMPAIGN 2018
20 Years of Yamaha Balik Kampung Road Safety Campaign
Theme – “20 years – Empowering Road Safety, Together”
Kuala Lumpur, 8th June 2018 – Today marks another significant milestone for Hong Leong Yamaha Motor (HLYM) for its 20 years of commitment in running the ‘Balik Kampung Road Safety Campaign’.
The campaign’s theme ’20 years – Empowering Road Safety, Together’, a community collaboration between HLYM and Malaysia Motorcycle & Scooter Dealers Association (MMSDA) was launched successfully at Sg Besi Toll Plaza. Throughout the historic journey, HLYM has been introducing various activities such as Yamaha Safety Riding Science (YSRS), Yamaha Safety Riding Science (YSRS) KIDS, Celik Yamaha, and Motorcycle Education & Training Academy (META) Programme.
“The collaborations with our partners have enabled us in introducing these community activities with the aim to instill and increase road safety awareness among the public, especially to the young motorcyclists, youth and children. Road safety is a shared responsibility and it is very important everyone is aware of such importance”, Dato‟ JimKhor, Managing Director of HLYM.
Also present at the ceremony were Yang Berhomat Loke Siew Fook, Transport Minister and Mr Wee Hong, Chairman of MMSDA.
During the event, HLYM emphasises on road safety messages through the following activities:
- Yamaha Safety Riding Science (YSRS)
- Yamaha Safety Riding Science (YSRS) KIDS
- FKR Marketing Sdn Bhd‟s booth
- Complimentary 15-point safety check for all motorcycle models
- Spark plugs safety check by NGK Spark Plugs Malaysia Berhad
Furthermore, a total of 800 units SIRIM approved helmets and safety vests were distributed to the public. The helmets and safety vests were sponsored by AEON Credit Service (M) Bhd and KHI Helmets Industries Sdn. Bhd. and Pacific & Orient Insurance Co. Bhd.
In conjunction to the launch of the campaign, HLYM will organise a 3-day complimentary road safety check at all their Yamaha branches on 8th, 9th and 11th June 2018. All Yamaha riders are encouraged to drop by to the nearest Yamaha branches for the complimentary safety check.
About Hong Leong Yamaha Motor Sdn. Bhd.
Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)(Co. no:46829-P), a company incorporated in Malaysia in 1978, is a joint venture between Hong Leong Industries Bhd and Yamaha Motor Co., Ltd , Japan. Hong Leong Industries Bhd., holds majority equity interest in HLYM, is part of a well-diversified conglomerate, Hong Leong Group of Companies, Malaysia. HLYM was appointed official franchise holder for CKD and CBU Yamaha motorcycles in Malaysia since 1978. It rolled out its first CKD Yamaha street model, RX100 at the Shah Alam plant in 1979.
For further information, please visit http://www.yamaha-motor.com.my or contact:
Nurul Farzana Redha
Marketing Executive (Corporate Social Responsibility)
DID : 03- 61577011 Ext: 6609
Email : firstname.lastname@example.org